I was recommended these originally for my running shoes. Not sure why the salesperson offered me neutral shoes when I overpronate and needed a stability shoe, but these orange inserts definitely helped. Unfortunately, my arches are fairly low and the orange is a bit too high for me and they are also rather thick, so it "lifts" you up on the shoe and makes the fit different. I recommend only for those who have medium to high arches (as the product suggests).
I now use these for my very flat Vans skater shoes, which makes my feet feel fantastic! I use the blue Superfeet for my cycling shoes and running shoes.
Bottom Line Yes, I would recommend this to a friend